Amsterdam, English, TNT and Bears Own: Four Poppers Brands Explained

Four of the most searched-for names in UK room odourisers are Amsterdam, English, TNT and Bears Own — and each one is a single recognisable bottle rather than a whole range. This guide sets out what size each brand comes in, how its label describes its strength, what it costs on its own and in a three-pack, and which of them work out cheapest per millilitre.

If you already know which name you want, every brand below has its own collection page. If you are weighing them up against each other, the comparison table near the end puts all four side by side.

How these four differ from the bigger ranges

Some names in the category are families. The Gold range runs across eleven products in three sizes; the X range has a red bottle and a green one. The four brands in this guide are different — each is one bottle, in one size, with one strength word on the label, plus a matching three-pack of that same bottle.

That makes them easy to shop for. There is no deciding between Classic and Extra Strong within the brand, and no working out which size to pick. You choose the name, then you choose one bottle or three.

Three of the four are 25ml bottles, which is the largest size stocked. One, TNT, is a 10ml. That single fact explains most of the price difference between them.

Original Amsterdam Gold Extra Strong

Amsterdam is the European name in the group, and the bottle carries the Gold branding as well — it sits in both the Amsterdam collection and the wider Gold range.

• Size: 25ml
• Label strength: Extra Strong
• Single bottle: £8.49 (34p per ml)
• Three-pack: 3 x 25ml for £19.99 (27p per ml)

At 25ml it holds two and a half times a standard 10ml bottle. The three-pack is 75ml of product in one order, and the saving per bottle against buying three singles is a little over £1.50 each.

English Xtra Strong

The British-branded entry, with the St George's cross on the label and "Xtra Strong" spelled the way the brand has always spelled it. It is stocked in the same 25ml format as Amsterdam.

• Size: 25ml
• Label strength: Xtra Strong
• Single bottle: £8.49 (34p per ml)
• Three-pack: 3 x 25ml for £19.99 (27p per ml)

English and Amsterdam are the closest pair in this guide on paper — same size, same price, same strength wording. The choice between them comes down to which label you prefer and which brand name you recognise, not to anything on the spec sheet. Both are listed in Extra Strong.

New TNT Super Strength

TNT is the outlier here on size. It comes in the standard 10ml bottle rather than the 25ml, which makes it by far the cheapest way into any of these four brands — and the most expensive per millilitre.

• Size: 10ml
• Label strength: Super Strength
• Single bottle: £3.99 (40p per ml)
• Three-pack: 3 x 10ml for £9.99 (33p per ml)

"New TNT" on the label marks it as the current formulation rather than an older one, which is worth knowing if you are comparing listings elsewhere and seeing TNT bottles that look slightly different. The TNT collection has both the single and the three-pack.

At £3.99 it is also the lowest-priced bottle in this guide by a wide margin, which is why it tends to be the brand people pick when they want a recognised name without committing to a larger bottle.

Who's Ya Daddy! Bears Own

Bears Own is the one brand of the four whose label does not use an "extra" or "super" word. It is marked Strong, and it comes in the 25ml bottle.

• Size: 25ml
• Label strength: Strong
• Single bottle: £8.49 (34p per ml)
• Three-pack: 3 x 25ml for £19.99 (27p per ml)

That makes it the only large bottle in this guide sitting a step below the extra strong labels, which is useful if you want the 25ml size without the strongest wording on the bottle. It is the sole 25ml entry in the Strong collection, and it has its own Bears Own page.

The four brands compared

Read down the per-ml columns and the pattern is clear: the three 25ml brands are identical on price and work out at 27p per ml in a three-pack, the best value anywhere in the range. TNT is cheaper to try and dearer per millilitre.

Which one to choose

If you want the lowest outlay

TNT at £3.99 is the only sub-£4 bottle of the four. It is the obvious first purchase if you have not bought any of these brands before.

If you want the best value per millilitre

Any of the three 25ml brands in a three-pack gets you to 27p per ml. There is nothing to choose between them on price, so pick the label you like.

If you want the 25ml size but not the strongest wording

Bears Own is the only one that fits — the other two large bottles are both marked extra strong.

If you want free delivery

This is where the 25ml three-packs earn their keep. All three — Amsterdam, English and Bears Own — are priced at exactly £19.99, which clears the store's £19.99 free-delivery threshold on their own. They are the only three products in the range that do, and you will find them grouped together in Free Delivery Poppers.

Frequently asked questions

Is there any difference between the Amsterdam and English bottles?

On size, price and label strength, no — both are 25ml, both £8.49, both marked extra strong. They are different brands with different labelling, and people usually choose on the name.

Does "Super Strength" mean the same as "Extra Strong"?

Not reliably. Strength words are brand labelling, not an industry standard, so TNT's "Super Strength" and English's "Xtra Strong" are each that brand's own wording. For comparing across brands, the store's strength collections — Classic, Strong, Extra Strong and Ultra Strong — are a steadier guide than the words printed on the bottles.

Are the three-packs the same bottle three times?

Yes. Each of these is three of the identical bottle, not a mixed selection. If you would rather have three different bottles in one order, the curated trios in Multipacks do that instead.

Which of these is the biggest bottle you sell?

All three 25ml brands tie for it. 25ml is the largest size stocked, and only three products in the whole range come in it.